It is likely that publishing houses of repute must be running their business successfully for many decades solely on the strength of the authors, writers, singer and musicians who make up their clientele. Hence, it is not expected that even the best of publishing houses will have assets worth millions of dollars. Most of the assets that they will have would be intangible in nature and would mostly be restricted to contracts that are in force with them and the various writers, and authors. The more the number of such writers and authors and the higher their reputation, the better the quality of such publishing house would be.
Hence, if you are planning to buy out a publishing house, you should certainly take the services and help of good property valuers. However, it may not be very useful if you look out for conventional real estate valuers who are more experienced in valuing buildings and other such mmovable assets. As mentioned above, when it comes to valuing a publishing house, it is the intangible assets that make up the major chunk of the value of any publishing house.
Hence, as valuers it is expected that these valuers should be in a position to come out with valuation based on such intangibles rather than anything else. However, it does not mean that the other immovable assets should be left behind. They should be also valued efficiently using the right methods and tools and the total value of the publishing house should then be established. It certainly is a process that is quite complicated and does take a lot of time and effort.